A custom quote, with the numbers in plain sight

If your case does not fit a plan, I calculate a proposal for your business with my own method. I explain where every number comes from and what assumptions sit behind it.

The method

Six steps, from your website to three proposals

What you get

  • A diagnosis of your online presence.
  • Three proposals with scope, timelines and price.
  • The assumptions behind each calculation, in writing.
  • My recommendation, explained, and the freedom to choose another.
  1. You give me your website and what you are after

    With your business’s domain and the service you are interested in, I can get started. I do not need access to your CRM, your accounts or your private analytics.

  2. Profile and diagnosis

    I analyse your online presence with public data: website condition, visibility on Google, competition and trust signals. Each issue I find comes with its importance, its possible impact and how confident I am about it.

  3. Value for your business

    If you want to share rough figures (your average sale or your margin), I estimate what the service could bring you in three scenarios: conservative, central and optimistic. If not, I do not make numbers up: I tell you and we work with ranges.

  4. Market comparison

    I review published prices for equivalent services so you know where my proposal sits and what each alternative includes.

  5. Real cost of the work

    I calculate the hours and resources your project needs so the price is sustainable and there are no surprises halfway through.

  6. Three proposals for you to choose from

    Essential, Recommended and Advanced. Each with deliverables, scope, exclusions, timelines, included revisions, price, assumptions and risks.

My rules

What I never do when calculating a quote

I do not raise the price because you seem to have more money

The price depends on scope, complexity and the value that can be justified, not on how your website looks or how big your company is.

I do not ask for confidential information

I work with public data and whatever you choose to share. If something is missing, I ask or mark it as an estimate.

I do not promise results I cannot guarantee

Nobody controls Google’s algorithm or what an AI assistant answers. I give you scenarios with their assumptions, not magic numbers.

I do not hide the assumptions

Every estimate shows where it comes from, whether it is observed or estimated, and how confident it is.

Shall I prepare your custom quote?

Send me your website and what you need. The message is ready: you just need to fill it in.

How would you like to reach me?

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WhatsApp +34 687 21 71 66lucas.eiris.sales@gmail.com